Why do we react to everything around us

I'm referring to the public display of one's private thoughts over social media platforms. This is something I've always pondered about. Recently, a friendly discussion on a private group on this topic led to resurfacing of random bits of introspective analysis that had been filed away at regular intervals in my head. 

Yes, social media is meant for social and public discussions without which their existence will be threatened. However, it surely has become a double-edged sword in our lives. We cannot ignore it yet we have to steer clear of giving it too much importance. We seem to be not getting that balance right and end up being rather too serious in our attitude towards life. 

Many moons ago, I had written about how we have lost the sense of humour these days. Who could get miffed over what we'd never know! Opinions are being expressed every nano-second. I see a chain reaction for every single incident or issue that has happened either within an immediate circle or somewhere far flung in some other part of the world. You never know what could trigger violent reactions in people who otherwise seem rational and calm. 

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It's not always about issues that may have affected you personally, in the case of which it's perhaps understandable that the person considers public ranting as a means of expressing frustration/opinion/raising concern. I see opinions expressed for every single, stray, random incident that could have happened in some corner of the world but has shaken or shocked you enough to be outraged. Even if these are just temporary outbursts, a venting outlet, a sort of catharsis for the person in question, I wonder wouldn't it have been more beneficial to pick up the phone and talk to a close confidante and let out the frustration? Why choose a public platform? 

Why not, you ask? Because this invariably results in a ripple reaction. A second person expresses disagreement and another third person consequently picks up a fight with the second's disagreement and a totally different fourth guy who is silently watching the scene unfolding has taken umbrage over the opinions expressed and chooses to lash out separately, juxtaposing the events in a completely different light. Again, we see ripples being created. Rinse. Repeat. Just imagine the whirlpool of negative energy that we are consciously or sub-consciously producing. And, this whirlpool has far-reaching effects only because you chose to make your private opinions  public, to even those who need not have known it in the first place. You are entitled to your opinions and thoughts but is it essential to create a drama and fuss over everything? 

Another problem with social media is that it forces you to comment or like or retweet someone's status. We are so consumed by living our lives online that we feel compelled to share our thoughts on every single update on our timelines. On a normal day in our lives offline we'd generally ignore many facets of our fellow beings because otherwise, our lives would become a living hell. It is only prudent to pick and choose our battles in our already frenzied and difficult lifestyle. It's healthier for the mind and body too. Yet, when it comes to our online lives, we want to jump into every single thread of conversation. It becomes a matter of great pride and compulsion to mark your presence amidst the melee. No wonder, we give rise to funny and newly discovered syndromes like the Fear of Missing Out (FOMO)! 

If we could just mind our business and scroll past our timelines like we would on a stroll outside our homes, life will be so much better for everyone, no? It's really not needed to voice your opinion every single time and that too for an audience you don't really care for. We have not yet matured to take disagreements in our stride and if you accuse the other of intolerance it is only because you are the other side of the intolerant coin. It does not mean one is right and the other is wrong. 

What are your thoughts? Have I opened a pandora's box? I promise to not get offended ;-)


How to churn out successful posts?

The answer to this should be a simple one. Using good content, right? After all, content is king. Well, only partially. Even a formidable king needs a capable cabinet and a great army of soldiers. Likewise, content is just a part of the many other ingredients that make a post, especially on a professional website, attractive and satisfying to read and assimilate.

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Now, it's been a while that I'm writing content as a freelancer. Up until recently, I'd work on the specs mentioned by the content team and draft it out. The rest of how the article got published or added value to their page was totally the lookout of the team I was not a part of. My job and responsibilities ended with the 'send' button. Sure, the content was completely mine and I made sure I was doing complete justice to the people who were paying me, but I really had no control over the edits that went in or the way the article was offered over the world wide web.

However, lately, I've had the fortunate chance to work for a vibrant start-up with a very close-knit and dedicated team. It's here that I'm able to see the whole picture at a broader level and at the same time be a part of all the tiny, excruciating bits of details that add up and make a beautiful canvas for the readers. These rules are of course not generic and most of the behind-the-scene working style depends on the nature of the company, its products, and services. This being a parent-kid related portal, everything that goes in gets packaged to appeal to the said target audience.

Here are 7 things I've learned that helps to hit the bull's eye:

1. The content matters but presentation even more

Think of this as a construction site where you lay the foundation stones, the iron frames, and the slabs. This is the content. The buyer, however, is attracted only by the end product which comes after a lot of scrubbing, polishing, and adding colourful hues to the facade.

I can write a piece on my personal blog, edit it to my satisfaction, add an image and publish it without any more care. However, an article on a good website has to pass far more layers of quality control. For instance, it cannot have a random title, the SEO and keywords (devil's hands that play truant) need to be worked on, the images have to be carefully sourced and rightfully attributed and such other details. All the minutiae follow a process to meet strict quality standards.

2. The final product you see almost never coincides with the first blueprint

You start with a concept, a broad idea. You then work your way into getting the framework right to arrange your thoughts neatly and start filling up the details. However, the idea evolves, matures, and finally blooms into something that is very different from the initial draft. The draft undergoes several iterations and when it finally emerges, it is beautiful, with the soul intact.

3. It's always a team work

You cannot work in silo. Especially, when it concerns the face of one business connecting several others like a needle and thread on a criss-cross knitwork. You need to subscribe to the broader business goal, hold your own amongst some tough competition and yet bring something new to the table each time. With several such layers to function cohesively, you need several hands. Your claim to success cannot be yours alone because there were a lot of factors that contributed to making your piece stand out.

4. You need to have many a critical eye

Cannot stress on this enough, right? Even when you write a piece for yourself on a personal blog, editing matters. So, when it comes to a larger platform, with a much larger audience you cannot be careful enough. It really pays to have several critical eyes comb out the content thoroughly.

5. Polish until it shines

Even as you edit, you need to re-evaluate the content through the eyes of a dispassionate reader. A factually and grammatically correct content needs to flow smoothly, have eye-catchy images, unbroken links, and a crisp appearance. Looking at it with a fresh mind like a dispassionate viewer needs objectivity and patience. Knowing what will work and what won't comes with experience. So, the final polishing happens till the piece shines out bright and glowing.

6. Market, Promote, Push the content

A no-brainer when you're in a professional environment and cater to an eager and demanding audience. Facebook, Pinterest, Twitter, think of all the social media platforms. You need to mark your presence in each of them. It helps to maintain a fixed time and schedule to share and re-share your blogs, videos, and tweets.

7. Let go and focus on the next

Despite the amount of passion and work poured into each type of content and information sharing, the moment you place it in the reader's hands, you have to learn to let go. The next task awaits you and you need to summon the same amount of passion, energy, and enthusiasm like it were your first project. 

Now, as I introspect, I do realize that this applies not just to professional blogs but personal ones too, no?

What is it that you'd add to these points? I'm all ears! :-)


Letting go


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Nayana pored over the latest muse, her mind quickly conjuring up several images of the final picture. She closed her eyes briefly to pick the one closest to her heart. It was like a jig-saw that needed several pieces to be infused as a whole.

The browser on her laptop had several tabs opened, each opening up a new dimension to her train of thoughts, throttling them to their destination through the route that Nayana simultaneously charted out in her creative mind.

Nayana cherry-picked her words and strung across a lovely tapestry of nuanced writing. She moved her critical eye over it, tying up loose threads, and adjusting the detailing. Satisfied, she took a deep breath and braced herself for the final stage. She had to let go.

As she let her labour of love travel through the digital space, Nayana imagined with anguish her label over it being peeled off, to be glued on with a different name. Sigh, the life of a ghost writer!


I'm like that!

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Like most of us, I've my idiosyncracies. Certain tendencies that are like reflex actions to me amuse others, for instance, my husband. Of course, I tell him off that he's the weird one. Now, don't we all display some quirky behaviour that seems absolutely rational to us? The operational words here are, of course, 'to us'.

I thought of sharing some of my quirks with you all. It'll be a fun exercise to see how many of you find them weird and how many identify with me. So, here you go:

#1. I need my mail Inbox to, at all times, have zero unread messages. Unread messages, some junk others spam, that keep piling up make me restless and I need to delete them, report as spam, whatever, almost immediately. The spam folder also needs to be emptied, pronto! There's something about those numbers within brackets denoting unread messages that play on my mind and I've to do something about it. So, you can imagine my state of mind after a long vacation where I haven't had access to my emails. This is an emergency. I come back and ruthlessly make a clean sweep, swiftly sorting the junk from necessary. A lot of emails come in as a result of subscription channels. Normally, these get a brief glance but not so during emergencies. Only the absolutely necessary ones remain from the pile and then a sigh of relief escapes through my senses. I immediately feel sorted and happy!

Likewise for WhatsApp messages. I'm, by choice or destiny, a part of scores of common groups that are active by the minute through the day. I've, to retain my sanity, put most of them on "mute for a year". Yet, I need to click on the group periodically and make the green pop-ups go away. And, it doesn't mean I'm reading the messages.

The husband, on the other hand, has 3785 unread emails lying in his inbox. Oh dear, I cannot express how it feels when I see those numbers in bold within a bracket crying out for attention! I asked him once and he shrugged it off casually saying those emails are not important, hence unread. Why not delete them? He shrugged again and then looking at my alarmed state, snorted with laughter. That annoyed me further!

#2. Same with spills, however minor, on the cooking stove. I need to wipe them clean immediately. Most people accumulate the spills over the course of a cooking session and then set on the cleaning task. Not me. The stove surface is simultaneously wiped off the sprinkles of oil, broth, milk, etc even as these said items may be boiling over the gas. I always have a wipe handy when I'm cooking.

C has branded me as half-mental or "ara-loosu" as he calls me. It seems once we had a tiff and in the midst of intense argument, I was simultaneously found wiping the surface furiously. He recounted the observation with great amusement much later in the day and chuckled to add that only because he feared for his safety he had stiffled laughter inside his throat and quickly escaped to leave for work.

#3. I once got a potted plant that had the sapling planted away from the centre of the pot. No, I didn't lose sleep over it but only mentioned it as a minor irritant to the husband. Ironically, we were discussing Sheldon (from the Big Bang series) and his OCD. C slyly remarked that I'm at times as crazy as Sheldon. For the record, I don't have any OCD. Just more particular about certain things.

#4. When I was younger, my mother used to have a harrowing time tying my hair into two ponytails. The difficulties were multiple. Firstly, I had very thick and silky hair rendering it quite tough to get all the strands together enough to tie them or braid them. To top this, I was very finicky about the hair being parted exactly at the centre point in the front of the head and continue as a straight line until the nape. A slight deviation and I'd know (sense the comb movement) immediately and ask mother to re-do it. Even at the cost of being late to wherever I was going to. I definitely drove my mother up the wall because the waterworks were also forever ready in case she didn't comply with my specifications. Sheesh! Now, that I'm a mother myself I'm completely in awe of her patience and kindness. And, so glad that karma didn't come back to bite me. I've a son :-p

So, now that I've bared my secrets with you, tell me I'm not all that weird. Even better, tell me your quirks and give me some reason to wink knowingly at you :-)


A sweet renunion

The house echos with familiar patter
a constant rain of chitter-chatter

A stream of hugs and kisses pour
"miss you's and love you's" galore

Stories flow of another home yonder,
a loving aunt, and sibling love grander

Suitcases full of love and warmth
grandparents had showered forth,

Got unpacked neatly with care
reminiscing about the fun affair 

Surprise gifts were thrown in
for us parents in the waiting

By the adorable, little guy
who's back from Mumbai!


A first Mother's Day card for me
 
Heart's melted now

Sweet nothings to reminisce about after a visit home


No matter how old you grow and how long it's been since you left home after marriage, your parents will always treat you special and will try to recreate the atmosphere like you'd never left. 

Usually, if the husband is not travelling with me, Appa insists on picking me up and seeing me off at the airport. And, I always argue knowing only too well in my heart he won't listen. This time, it was Amma who insisted and both of them ended up coming to the airport to see me off :-)

It's sweet to see how Amma feeds the crows and pigeons that feast heartily at a specially made food table outside the kitchen window. The food vanishes within just a few moments of serving. The regulars take the liberty of cawing hungrily and demanding food or more food on certain days and Amma smiles and obliges.

A visit home is never complete without the mandatory gorging on chats and vada pav and binge shopping. Gratifying to say that this was checked off the list this time too!

Love the way my niece and R bond together. They are an explosive pair, just a year apart and similar in nature. They can be more than a handful to handle for the ones in whose care they are in but the sibling love and camaraderie between them is beautiful.



Snaps from a few years back

This time, R decided to stay back for a few more days and we had long discussions about how he felt about it. From "Yes, I'll stay. No worries. You go" to "Amma, I want to play for some more days with S. But, I'll miss you. So, can't we shift here forever?" and "Please, tell Appa to find a job here!"

The conversation would take a different shape at other times,
"It has to be my plan and not your plan of my staying back with pati and periamma!" to "I don't want to come home with K periappa. Ask Appa to come and pick me up" to "Ok, then, but, don't forget to come to the Airport to pick me up!"

His innocent questions, concerns, and a constant plea to shift base tugged at my heartstrings. Finally, he made sure it was "his" plan to stay back! I was certainly proud to see my little boy, all of 6 years, weighing the pros and cons carefully and taking a big decision. I'd worry that he was a little too casual when it came to people and relationships. How wrong I was! He definitely has that tender spot in his heart and understands and expresses his vulnerability. 

It felt so strange to travel alone that day. Getting used to a quiet house too took some time. Yet, I'm grateful for my sister for coming up with the plan and showing the confidence to see it through. R had always bonded with my parents and sister indirectly; as a by-product of my relationship with them. While he shares a separate and special bond with S, my parents have been more of S's grandparents and my sister more of S's mother. I wanted that to change and this arrangement gives the perfect ambience for a direct bond with them to grow roots. 


Hit, but not out

Pic courtesy: taylortalk.org

Promenading in her own style,
she entered a known circle;
anxious with an eager smile

She imagined delighted cries,
being pulled into whispered confidences,
some tight hugs, and high-fives

Cheeks blushed a rosy sheen,
with heady thoughts of acceptance;
a yearning of a teen  

She scanned to meet an eye,
a cozy groove, familiar warmth;
a friend who'll rejoice to say hi,

Heads looked on, faces smiled
but none who walked up 
and called out to their side

Corners lit up with banter
voices gushed and guffawed; an inner circle
she remained, the outsider

The evening wore on; cold,
she sported, in pain, a cheery mask,
withering under its fold

Pride hurt, she kept low,
the eyes stung, vision blurred,
her head held high, though